Video: How to Advertise?
Advertisement:
Advertisement will allow users to advertise their products/services/Ideas/Innovations.
Every Advertisement is targeted to a set of audience by selecting Segments, Engagement level, Location, Function and Designation. Each advertisement can be scheduled for a future date or can be advertised immediately. Advertiser can decide how long this advertisement should be running in terms of days. Advertisement is charged based on various factors. A special feature of Advertisement is A/B testing. When the user has multiple ideas and wants to try out any two of them, the platform provides the facility of A/B testing. Here user can decide to keep audience same and send 2 different contents to 5% of total audience. Based on the outcome, the user can decide whether to go with A or B.
Advertisement Analytics:
A complete 360 degree view of how Advertising fared. It has sections like Direct Results, Comparison, Audience, Insights, Leads, Recommendations and Advanced Recommendations. Based on Pro plan, user will be able to see respective Sections. Refer: Feature Plan matrix
Direct Results:
Advertiser can view results, in terms of how many impressions are served, Views, Clicks, CTR (Impressions/Click), Reactions, Comments, Share, Reposts and Connections are done by audience for the Advertisement.
Comparison:
Facility for Advertiser to compare two or more Advertisements in terms of impressions, Views, Clicks, CTR (Impressions/Click), Reactions, Comments, Share, Reposts and Connections. Also Advertiser can compare the outcome of these parameters with other Advertisers in the same segment.
Audience:
This section will allow Advertiser to understand, for a given Advertisement, Segment Reach, Location Reach, Designation Reach, Function Reach and Engagement Level of Audience.
Insights:
Based on various Insights, Advertiser can take informed decisions like Best time to Advertise, what formats to be used, what segments to be targeted, trending keywords, Experts reach and impact of videos for their next Advertisement.
Best Time to Post:
Top Formats:
Top Used Segments:
Top segments your audience follows:
Trending Keywords:
Industry Expert reach:
Video Advertisements:
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